Local is an identity I created for an organic drink based around it being part of the locavore movement, meaning that all the ingredients are all grown and produced locally to where it is bottled and sold. The logo is a combination of three elements: a location marker to represent the locavore movement, a speech bubble because of the activism involved, and a water droplet.
Local Identity Bottles
I designed four different flavors and created a label for each using maps and a cityscape as design elements.
Local Identity Carrier
I also created a carrier to hold four drinks. The cap of the bottle says local, and the hole for it in the carrier has the logo mark. So when there is a drink in the carrier and it is viewed from the top it recreates the logo.
Local Identity: Poster
This is the poster I made to advertise the different flavors of Local. It was printed at 20″x30″.
Local Identity: Website
This Is the website for local. Users can visit here to learn more about the locavore movement, as well as local the drink.