This for That
For my senior project I conceptualized, and designed This for That, a location based bartering app for iPhone. With a timeframe of one semester I wanted to get the app to a point where it could easily be handed off to a develoeper to build. In order to do this I created a walkthrough of the entire app including explanations of how each screen should work, a breakdown of how I the back-end would function for the Meetup Matching logic, and even branding guidelines to ensure consistency in the visual language of the app. This for That is a location-based bartering app, helping you connect with and trade with the people around you. We promote the philosophy of “trade instead of trash”, believing things that have lost their value to you could be of worth to someone else nearby. Please visit the live site at thisforth.at and download the PDF presentation which includes the walkthrough, logic breakdown, and branding guidelines.
- Photoshop
- InDesign
This for That Motion Spot
This motion stop sums up This for That in 30 seconds. It’s featured on thisforth.at to quickly introduce a visitor to the features of the app.
- Photoshop
- After Effects
- Illustrator
- Logic Pro
This for That Website
I created this website to serve as hype page for the This for That iPhone app. The site features the motion piece, a slideshow, a blurb explaining This for That, and a form to collect emails of visiters who are interested in the app. To view the site please visit www.thisforth.at
- HTML
- CSS
- jQuery
- Coda
- Adobe Photoshop
- Adobe Edge
You Are Pixel Perfect
You Are Pixel Perfect started as something I yelled at my roommate, realizing moments afterward it was probably the nicest thing I had ever said to anyone. I made up a graphic to go with the phrase and since it was right around Valentine’s day I had stickers printed and gave them away to my friends. I stuck them up in random places and encouraged friends to do the same with the hopes that some downtrodden soul would see them and it would lift their spirits, or at least produce a smile upon receiving the anonymous nerdy compliment. The phrase, people’s enthusiasm over the stickers, and my timely enrollment in a php class prompted me to create a www.youarepixelperfect.com. It’s an extremely simple, completely anonymous forum for users to leave love notes to people, places, and things. These notes range from their love of JELL-O, to marriage proposals. The amount of traffic the site generated was completely unexpected, but it was very exciting to build something people enjoyed interacting with. To view the site please visit www.youarepixelperfect.com
- Photoshop
- Illustrator
- Coda
- jQuery
- PHP
PANTONE Campaign
In this project I designed a new campaign based around a series of posters, a mailer, and a microsite celebrating PANTONE’s dominance in the practical arts industry as the standard for color fidelity, proofing, and reproduction. The campaign is geared toward PANTONE’s market; designers. The tag line for the campaign is “Because the world isn’t black and white.” I focused on the target market and used PANTONE’s customers in the campaign itself. I wanted to show that the customers, with help from PANTONE, are responsible for coloring the world.
- InDesign
- Photoshop
PANTONE Poster
The posters I created show an image of a diverse group of designers each wearing a different color shirt with the PANTONE logo on it. Each poster highlights a designer with their name, a one or two sentence blurb, and their PANTONE color. The viewers of this poster are proud to belong to this group of professionals, and could easily be standing beside one of them in the shot.
- Canon 7D
- 50mm Lens
- Speedotron pack
- 1 Softbox
- 2 Grid Spots
- Photoshop
PANTONE environmental
The posters have been staged in environmental installations. They were placed in several highly visible areas with heavy commuter traffic of designers and other working professionals.
- Canon 7D
- Photoshop
PANTONE Mailer
In the campaign I designed, each person on the mailing list will receive a one of a kind brightly colored shirt with a PANTONE logo like the ones featured in the posters. No two people will receive the same color shirt. When all the shirts are together they will represent the full color spectrum. Removing the shirt from the tray reveals a color swatch with the name of the color so that the recipient knows what color they have received. This is important to remember when the user inputs their information on the microsite. The QR code also contains a link to the website.
- Illustrator
- InDesign
- Photoshop
PANTONE Website
The website is an interactive version of the poster where the visitor can browse the many customers of PANTONE. As the visitor browses through the people on the site their profile will come up, as well as the color they are wearing. This proves a unique way for the users to look through colors and other working professionals who use PANTONE simultaneously.
Recipients of the mailer will be prompted to click the upload button where they will be taken to a forms page requesting the input of basic information, a brief summary of what they do, the color PANTONE shirt they received, and most importantly a photo of them wearing their shirt. After completing the form they will be added into line of designers for other users to see and discover.
As the number of recipients who upload their photo grows, the full PANTONE spectrum will appear. Eventually every shade will be present, each represented by one of the recipients of the mailer.
- Illustrator
- Photoshop
Local Identity
Local is an identity I created for an organic drink based around it being part of the locavore movement, meaning that all the ingredients are all grown and produced locally to where it is bottled and sold. The logo is a combination of three elements: a location marker to represent the locavore movement, a speech bubble because of the activism involved, and a water droplet.
- Illustrator
- InDesign
Local Identity Bottles
I designed four different flavors and created a label for each using maps and a cityscape as design elements.
- Illistrator
- InDesign
Local Identity Carrier
I also created a carrier to hold four drinks. The cap of the bottle says local, and the hole for it in the carrier has the logo mark. So when there is a drink in the carrier and it is viewed from the top it recreates the logo.
- Illustrator
- InDesign
Local Identity: Poster
This is the poster I made to advertise the different flavors of Local. It was printed at 20″x30″.
- Illustrator
- InDesign
Local Identity: Website
This Is the website for local. Users can visit here to learn more about the locavore movement, as well as local the drink.
- Illustrator
- Photoshop