This for That
For my senior project I conceptualized, and designed This for That, a location based bartering app for iPhone. With a timeframe of one semester I wanted to get the app to a point where it could easily be handed off to a develoeper to build. In order to do this I created a walkthrough of the entire app including explanations of how each screen should work, a breakdown of how I the back-end would function for the Meetup Matching logic, and even branding guidelines to ensure consistency in the visual language of the app. This for That is a location-based bartering app, helping you connect with and trade with the people around you. We promote the philosophy of “trade instead of trash”, believing things that have lost their value to you could be of worth to someone else nearby. Please visit the live site at thisforth.at and download the PDF presentation which includes the walkthrough, logic breakdown, and branding guidelines.
- Photoshop
- InDesign
This for That Motion Spot
This motion stop sums up This for That in 30 seconds. It’s featured on thisforth.at to quickly introduce a visitor to the features of the app.
- Photoshop
- After Effects
- Illustrator
- Logic Pro
This for That Website
I created this website to serve as hype page for the This for That iPhone app. The site features the motion piece, a slideshow, a blurb explaining This for That, and a form to collect emails of visiters who are interested in the app. To view the site please visit www.thisforth.at
- HTML
- CSS
- jQuery
- Coda
- Adobe Photoshop
- Adobe Edge
You Are Pixel Perfect
You Are Pixel Perfect started as something I yelled at my roommate, realizing moments afterward it was probably the nicest thing I had ever said to anyone. I made up a graphic to go with the phrase and since it was right around Valentine’s day I had stickers printed and gave them away to my friends. I stuck them up in random places and encouraged friends to do the same with the hopes that some downtrodden soul would see them and it would lift their spirits, or at least produce a smile upon receiving the anonymous nerdy compliment. The phrase, people’s enthusiasm over the stickers, and my timely enrollment in a php class prompted me to create a www.youarepixelperfect.com. It’s an extremely simple, completely anonymous forum for users to leave love notes to people, places, and things. These notes range from their love of JELL-O, to marriage proposals. The amount of traffic the site generated was completely unexpected, but it was very exciting to build something people enjoyed interacting with. To view the site please visit www.youarepixelperfect.com
- Photoshop
- Illustrator
- Coda
- jQuery
- PHP
Craigslist Redesign
I was given the HTML code for Cragslist and asked to do a redesign using CSS, leaving the HTML mostly untouched. Since Craigslist consists almost entirely of long lists I used jQuery to hide and show content, making the huge amount of content easier to navigate. When returning to the site users would find the same drop downs expanded as when they left. This will give the user quick and easy access to the sections they use frequently. To view the live site please visit benlangholz.com/projects/craigslist
- Photoshop
- Dreamweaver
- jQuery
Determinism
For this project I was asked to explain a concept in 30 seconds. I chose determinism, a fairly complex topic which I had to boil down to it’s bare essentials. I recorded the voiceover, and created the music in Logic Pro.
- Photoshop
- After Effects
- Logic Pro
New Media Gallery
I designed this site for the Web Design New Media home page. They wanted ideas of how they could present student work. I wanted to give it a delicate, print feeling. I used mainly text in the design and tried not to take away attention from the work being displayed. I built the site as a wordpress, so it could be easily kept up to date with new work. In the categories, I added a way to easily attach a badge to the work to show it had placed in the spring show. I built in a taxonomy system to allow users to see work by student, teacher, semester, or class. I used jQuery for rollovers to highlight which thumbnail the viewer is mousing over.
- Photoshop
- Dreamweaver
- jQuery
Sean Healy
A short documentary on Sean Healy, a photographer in San Francisco.
- Final Cut Pro
Learn to Juggle!
In this project I created a flash website that teaches the user to juggle in six steps. I used a first person view, and created a background to made it look like the user is juggling on a stage. A red curtain animates open and closed between each step of the instructions. This project is coded in ActionScript 3.
To view the live site visit benlangholz.com/projects/l2j
- Photoshop
- Flash
- ActionScript 3
- Dreamweaver
W Hotel
This was a group project I worked on with Simone Park and Jen Huh. We redesigned the W Hotel San Francisco website. We used four squares as a unifying design element throughout the site, each containing different information about the hotel. Our navigation used almost entirely rollovers, hiding and showing the information they contained the squares.
- Illustrator
- Photoshop
- Acrobat Pro
Wallruspaper
Wallruspaper is a desktop wallpaper site I created. It features different series, and designers. I used a flash gallery embedded into the site. The gallery runs off of a database and is easily updated.
- Photoshop
- Flash
- ActionScript 3
- Dreamweaver
BPONG W.S.O.B.P. Page Redesign
This is a redesign I did for the World Series of Beer Pong page on bpong.com. I simplified the navigation by using four large clearly labeled buttons, making it easy for the user to quickly locate the information they need. I also integrated a large gallery into the page so the user could get a feeling for the event as they learn more about it.
- Photoshop
PANTONE Campaign
In this project I designed a new campaign based around a series of posters, a mailer, and a microsite celebrating PANTONE’s dominance in the practical arts industry as the standard for color fidelity, proofing, and reproduction. The campaign is geared toward PANTONE’s market; designers. The tag line for the campaign is “Because the world isn’t black and white.” I focused on the target market and used PANTONE’s customers in the campaign itself. I wanted to show that the customers, with help from PANTONE, are responsible for coloring the world.
- InDesign
- Photoshop
PANTONE Poster
The posters I created show an image of a diverse group of designers each wearing a different color shirt with the PANTONE logo on it. Each poster highlights a designer with their name, a one or two sentence blurb, and their PANTONE color. The viewers of this poster are proud to belong to this group of professionals, and could easily be standing beside one of them in the shot.
- Canon 7D
- 50mm Lens
- Speedotron pack
- 1 Softbox
- 2 Grid Spots
- Photoshop
PANTONE environmental
The posters have been staged in environmental installations. They were placed in several highly visible areas with heavy commuter traffic of designers and other working professionals.
- Canon 7D
- Photoshop
PANTONE Mailer
In the campaign I designed, each person on the mailing list will receive a one of a kind brightly colored shirt with a PANTONE logo like the ones featured in the posters. No two people will receive the same color shirt. When all the shirts are together they will represent the full color spectrum. Removing the shirt from the tray reveals a color swatch with the name of the color so that the recipient knows what color they have received. This is important to remember when the user inputs their information on the microsite. The QR code also contains a link to the website.
- Illustrator
- InDesign
- Photoshop
PANTONE Website
The website is an interactive version of the poster where the visitor can browse the many customers of PANTONE. As the visitor browses through the people on the site their profile will come up, as well as the color they are wearing. This proves a unique way for the users to look through colors and other working professionals who use PANTONE simultaneously.
Recipients of the mailer will be prompted to click the upload button where they will be taken to a forms page requesting the input of basic information, a brief summary of what they do, the color PANTONE shirt they received, and most importantly a photo of them wearing their shirt. After completing the form they will be added into line of designers for other users to see and discover.
As the number of recipients who upload their photo grows, the full PANTONE spectrum will appear. Eventually every shade will be present, each represented by one of the recipients of the mailer.
- Illustrator
- Photoshop
Local Identity
Local is an identity I created for an organic drink based around it being part of the locavore movement, meaning that all the ingredients are all grown and produced locally to where it is bottled and sold. The logo is a combination of three elements: a location marker to represent the locavore movement, a speech bubble because of the activism involved, and a water droplet.
- Illustrator
- InDesign
Local Identity Bottles
I designed four different flavors and created a label for each using maps and a cityscape as design elements.
- Illistrator
- InDesign
Local Identity Carrier
I also created a carrier to hold four drinks. The cap of the bottle says local, and the hole for it in the carrier has the logo mark. So when there is a drink in the carrier and it is viewed from the top it recreates the logo.
- Illustrator
- InDesign
Local Identity: Poster
This is the poster I made to advertise the different flavors of Local. It was printed at 20″x30″.
- Illustrator
- InDesign
Local Identity: Website
This Is the website for local. Users can visit here to learn more about the locavore movement, as well as local the drink.
- Illustrator
- Photoshop
Morning Sounds
Listen to my morning.
- Final Cut Pro
Designer Dossier
For this project I was asked to created a piece that characterized myself as a designer.
- Canon 50D
- 50mm Lens
- Speedotron pack
- 3 Softboxes
- Photoshop
- InDesign
Nikon Digital Implant
I created this image to represent a product concept for a camera that is embedded in your fingers. I imagined a camera that you could have with you at any time any place to capture the world around you.
- Photoshop
Footprint
For this piece I was given this fact: Avoiding 10 miles of driving a week eliminates 500 pounds of carbon dioxide emissions a year. I was then asked to create a simple image to represent it for an advertisement for the Environmental Protection Agency.
- Canon Rebel XTI
- 50mm Lens
- Photoshop
Fruit Salad
Half banana, half woman looks longingly into a bowl of fruit.
- Canon Rebel XTI
- 28-135mm Lens
- Photoshop
Canon Digital Rebel XTI
This is a vector image of my Canon XTI camera drawn using only Illustrator and a reference image.
- Illustrator
BPONG posters
These are two 24″x18″ posters I designed for BPONG LLC. They were created to be sold in Spencer’s as well as college campuses.
- Photoshop
- Maya
Horizons
Two different paths into the distance. Contrasting nature with man-made. Both taken in Lucerne Valley.
- Canon 7D
- 16-35mm L Lens
- Lightroom
- Photoshop
Lift
This skilled dancer appears weightless in the 1/125th of a second I captured. This photo was part of a set taken of the members of the New Moves Dancers, who use the photos for promotional purposes.
- Canon 50D
- 28-105mm Lens
- Speedotron pack
- 3 Softboxes
- Lightroom
- Photoshop
Sarah
Sarah, the model in this photo, was just starting a job as a fine art model. We took many full body shots but struggled to get a headshot we were satisfied with.
- Canon 5D
- 85mm Lens
- 2 Profoto Acute 2 Packs
- 1 Grid Spot
- 1 Softbox
- 1 Beauty Dish
- Lightroom
- Photoshop
Bowl Cut
In this fashion shot I wanted to create a strong highlight to draw attention to the model’s unique hair style. Her downturned expression shows off her gold eyelids, and red lips.
- Canon 5D
- 85mm Lens
- Profoto Acute 2 Packs
- Grid Spot
- Strip Box
- Lightroom
- Photoshop
Oatmeal
This portrait creates a soft feminine look with an oatmeal color. I wanted to take the same post production effect that I used on Game Face and apply it to a female subject.
- Canon Rebel XTI
- 85mm Lens
- Profoto Acute 2 Pack
- 1 Softboxes
- 1 Reflector
- Lightroom
- Photoshop
Plaid
This portrait was taken in a studio using a “piggyback” lighting method. I captured a moment that shows the model’s personality. In its final form the image became black and white because color took away from the quality of the light, and the composition.
- Canon 5D
- 50mm Lens
- 2 Profoto Acute 2 Packs
- 2 Grid Spots
- Softbox
- Lightroom
- Photoshop
Work Flow
This was an experiment in After Effects based on the concept of a “digital art gallery”. All the artwork is pulled from abduzeedo.com.
- After Effects
- Photoshop
Jim Beam
A product shot of a handle of Jim Bean Whiskey.
- Canon 50D
- 28-105mm Lens
- Speedotron pack
- 3 Softboxes
- Lightroom
- Photoshop
Birthday Overdose
This project materialized as the result of the model wanting to do a birthday photo shoot. After much brainstorming, hundreds of frames, and four hours covered in cake this is the shot progression we finished with.
- Canon 50D
- 28-105mm Lens
- Speedotron pack
- 3 Softboxes
- Lightroom
- Photoshop
Land
Two figures walk towards a field. In the background an amazing view across the bay.
- Canon 7D
- 16-35mm L Lens
- Lightroom
- Photoshop
Ginger
A fashion portrait with glowing red hair, captured at a casual angle.
- Canon 5D
- 85mm Lens
- 2 Profoto Acute 2 Packs
- 2 Grid Spots
- 1 Softbox
- 1 Beauty Dish
- Lightroom
- Photoshop
Nissan Cube
This ad was created for a Current TV VCAM contest. I was given a video of the car, its logo, and a few graphic elements. I created my ad based around the brief that wanted to highlight key features about the Nissan Cube.
- After Effects
- Photoshop
- Illustrator
Break
This model in this photo is a professional breakdancer. The lighting I crafted for this shoot creates the effect of a spotlight on the dance floor, singling out the lone dancer.
- Canon 5D
- 50mm Lens
- Profoto Acute 2 Pack
- Softbox
- Strip Box
- Lightroom
- Photoshop
Game Face
In these headshots I captured two different personalities then applied a black and silver post production effect to them. I wanted to give the shots a classy sharp slightly cold feeling.
- Canon 5D
- 50mm Lens
- 2 Profoto Acute 2 Packs
- 1 Grid Spot
- 2 Strip Boxes
- 1 Beauty Dish
- Lightroom
- Photoshop